Concept:Competitive advertising is used to promote one seller’s product by showing it as better than similar products offered by rivals.
Explanation:The chicken seller is advertising to persuade buyers to purchase chicken instead of beef.
This means his campaign is aimed at taking customers away from the beef seller.
Such advertising compares the chicken product with the competing beef product.
It highlights the strengths of chicken and creates a reason for consumers to prefer it.
This is not merely informative, because it does more than provide facts.
It is also not just persuasive, because the purpose is not only to change attitude but to win sales from a rival.
The advertisement is designed to succeed at the expense of a direct competitor, so it is competitive advertising.
Answer:A. competitive