Concept:Personal selling is a direct, face-to-face interaction between a seller and a buyer.
Explanation:In personal selling, the seller communicates directly with the customer.
This direct contact allows the seller to observe the customer's reactions and questions immediately.
Therefore, the seller can receive and respond to feedback without delay.
Option A is wrong because personal selling reaches one person or a small group at a time.
Option B is wrong because personal selling has limited market coverage compared to advertising.
Option C is wrong because personal selling often involves high costs like salaries and travel.
The best advantage is that it generates immediate feedback.
Answer:D. generates immediate feedback