Concept:The marketing mix concept is built around meeting customer needs effectively through coordinated marketing activities.
Explanation:The marketing mix consists of product, price, place, and promotion.
These four elements must be carefully combined to create a customer-centred offer.
When a company adopts this concept, the marketing manager's main concern is to understand the target market.
The manager must identify what customers want and what problems need to be solved.
Then the company can design and deliver products that satisfy those needs better than competitors.
Making maximum profit is an outcome of satisfying customers, not the immediate aim of the marketing mix.
Maintaining market share also follows naturally from fulfilling customer requirements.
Answer:C. identify and satisfy customers needs