Concept:Persuasive advertising aims to convince or persuade customers to buy a product.
Explanation:Advertising can have different objectives. Informative advertising only provides facts.
Persuasive advertising tries to influence customers to choose and buy a specific product.
It is especially useful when many similar products compete in the market.
Along with encouraging first-time trial, it helps build brand loyalty.
Marketers also use it to increase demand for a new or existing product.
A common method is comparing the brand with rival brands to show its superiority.
Therefore, the purpose of convincing customers to buy matches persuasive advertising.
Answer:B. persuasive advertising