Concept:Advertising that targets competitors' customers and promotes one brand over others is competitive advertising.Explanation:Competitive advertising aims to highlight the strengths of one's own product while pointing out the weaknesses of rival brands.Its goal is to win a larger market share by directly influencing buyers to choose one brand over other similar products.For example, a company may compare its quality, price, or features with those of competitors to convince consumers to switch.This type of advertising is different from persuasive, direct, or informative advertising because it specifically seeks a competitive edge.Answer:A. competitive