Concept: The excess of purchase consideration over the net asset value of a business is treated as an intangible asset called goodwill.Explanation:Purchase consideration is the amount paid by the buyer to acquire a business.The value of the business is usually its net assets (assets minus liabilities).When purchase consideration is greater than the net asset value, the difference represents the additional amount paid for the business's reputation, customer base, or earning power.This extra amount is known as goodwill.Answer: C. goodwill