Concept:For a convex lens, an upright and magnified image means the image is virtual, so the image distance v is taken as negative.Explanation:Let object distance be u and image distance be v.Magnification is m=uv=−3 because the image is virtual and erect.So v=−3u.Focal length f=15cm.Using the lens formula: f1=u1+v1.Substitute v=−3u: 151=u1+−3u1.Simplify: 151=u1−3u1=3u2.Multiply through: 3u=2×15=30.Thus u=330=10cm.Answer: A. 10 cm