Concept:A perfectly competitive firm maximizes profit in the range where
MC is rising and equals
MR.
Explanation:A perfectly competitive firm is a price taker, so each extra unit sold adds the same amount. Hence price equals marginal revenue (
P=MR).
Profit is maximum when marginal cost equals marginal revenue:
MC=MR=P.
This output level is optimal only if the
MC curve intersects the
MR curve from below, meaning
MC must be rising.
If
MC is falling, increasing output raises profit because each extra unit earns more revenue (
P) than it adds in cost (
MC).
Consequently, the optimal range of output lies on the upward-sloping portion of the marginal cost curve.
Answer:C. MC is rising