Concept:A producer reaches the optimum output where marginal revenue equals marginal cost.Explanation:In the diagram, point S is the point where the MC and MR curves intersect.At point S, MC=MR.Before point S, MR>MC, so each extra unit produced adds more to revenue than to cost.After point S, MC>MR, so each extra unit produced adds more to cost than to revenue.Thus, profit is maximised at point S.Answer:The optimal point of production is S.