Concept:Publicity is any news or information about a company or product that is spread through the media without direct payment by the advertiser.
Explanation:Promotion has several forms, including advertising, personal selling, sales promotion, and publicity.
Advertising involves paid messages placed in the media by the seller.
Sales promotion uses short-term incentives, while personal selling involves face-to-face interaction.
Publicity, however, is non-paid and appears as news, articles, or reviews in the media.
Since the question mentions “non-paid basis,” the correct term is publicity.
Answer:D. Publicity