Concept:Sudden technological change is a major innovation that quickly improves products or production methods.
Explanation:A new technology can introduce better alternatives to existing goods.
Consumers tend to shift toward the newer, improved product.
As a result, the old product may lose market demand and become outdated or obsolete.
For example, digital cameras made film cameras obsolete.
Similarly, smartphones reduced the demand for separate MP3 players and traditional alarm clocks.
Technology can also lower production cost and increase supply, but the most direct effect is that an existing product may no longer satisfy current consumer needs.
Therefore, a sudden technological change can make a company's product no longer competitive or useful in the market.
Answer:B. a company's product obsolete