Concept:Print media advertising depends on written words and images in newspapers, magazines, and similar materials.
Explanation:Radio, television, and cinema rely on sound or visuals, so even non-literate people can understand them.
Print media presents information through text.
To read and understand the message, a person must be able to read and write.
Therefore, print media advertising appeals mainly to the literate members of society.
Answer:B. print media advertising