Concept:Sales promotion uses short-term activities to create product awareness and encourage customers to buy.
Explanation:A contest attracts attention and makes customers interact with a product or brand.
This activity helps create awareness and stimulates demand for the goods.
Contests are a common example of sales promotion tools.
Other examples include coupons, free samples, prizes, discounts, and product demonstrations.
Marketing concept focuses on satisfying customer needs, not contests.
Consumerism deals with protecting buyers’ rights.
Marketing mix refers to product, price, place, and promotion as a combined strategy.
Answer:C. sales promotion